Signal by TAXI

Our Team

Dave Watson

Scott Beffort

Managing Director

Scott is an accomplished strategic thinker who propels organizations by designing smart solutions. Intensely passionate about creating positive change, he brings a unique skill set garnered from his experience across the consulting, not-for-profit, government, and private sectors. In addition to his degree from Western University, he holds certificates from the University of Toronto (in Alternative Dispute Resolution) and the Ivey School of Business. He finds balance in swimming, cycling, wine, and being a dad.

Scott leads the strategic charge on behalf of all Signal clients; uncovering their brand’s purpose and effectively connecting it with the audiences they care about the most.

Dave Watson

Brooke Hennessy

Creative Director

Thoughtful design. It’s what everybody who sets out to launch or improve their brand craves most. It’s the culmination of understanding, empathy and craftsmanship and it’s what Brooke has become best known and awarded for over the past decade. From visual identity to package design, his work has been recognized throughout the industry and by clients across multiple categories. His strong conceptual thinking, unwavering curiosity and ability to tell engaging stories in the voice of his clients are what have helped elevate him to Head of Design with Signal. And in this role, his true mark is not his style but rather that each design he creates feels distinct and belongs to whoever it’s crafted for.

He also loves film, books and esoteric music produced between 1992 and 1995 that no one cares about any more.

Dave Watson

Ben Feist

Vice President, Technology

Ben has been building interactive solutions for over 20 years. As the Web gained dominance Ben grew with it, always finding new ways to respond to clients’ needs from the simplest sites to full-fidelity experiences.

Ben has had a hand in some of the largest interactive projects in North America. Career highlights include numerous industry accolades for work on Honda, KPMG, Benjamin Moore, TELUS, Bell, Sprint, and the Bank of Montreal.

Dave Watson

Chantaie Allick

Strategy Director

A consummate strategic thinker and brand builder, Chantaie has a wealth of experience in strategy and communications. With a BA in Political Science and Masters of Journalism, she brings with her a natural curiosity and a knack for human exploration and storytelling from her days as a journalist.

Her passion for brand strategy has led her to work on a wide range of brands across industries. She dives deep into brands leveraging a collaborative approach to identify the opportunities and insights that matter most for the success and growth of her clients.

Outside of strategy, wine, great food, conversation and books are some of the things that keep her smiling. Chantaie believes in uncovering every brand’s potential and at Signal helps identify the key intersection of consumers’ worlds and the brands they let into their lives.

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