Signal by TAXI

Portfolio

Canada’s Walk of Fame

Context

Established in 1998, Canada’s Walk of Fame aims to educate, inform, and inspire through the permanent celebration of achievements in Canadian music, sport, film, and television as well as the literary, visual and performing arts, and science and innovation. This non-profit and national registered charity bestows the foremost honour for cultural excellence in Canada.

Regardless of how special and important this organization is, standing out amongst countless charities all vying for the attention of Canadians requires a lot, including a world-class look and feel.

The challenge for this project was to create a new logo and visual language that best reflected the new positioning of Canada’s Walk of Fame: the organization that fuels national pride by celebrating the outstanding achievements of Canadian cultural icons.

Insight

The concept behind the logo (five overlapping maple leaves forming a singular star) was inspired by the pride we feel as Canadians, a bond that we all share. The logo evokes the notion that we all contribute to the success of our country, and occasionally, there are individuals among us who really stand out and fuel our pride.

The Task

Design a new logo and complete visual-language system that would give new life and magnetic appeal to the brand.

Results

Since delivering this design work in 2012, Canada’s Walk of Fame has seen record numbers for their inductee ceremonies and has attributed this, in part, to a rejuvenated identity.